How to Choose the Right Logo Style for Your Startup? Your logo is the face of your brand. It will be used across all of your marketing. Choosing the wrong logo, or a poorly designed one, can ruin your brand image. Make sure the logo you choose is the face you want, and one that...
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Facebook Ads vs Google Ads for Realtors – Who Wins?
What are some key differences between Facebook Ads and Google Ads? What are the best ads for Realtors? As a realtor, lead generation is a top priority. Choosing the right platform for your ad campaign is crucial. You don’t want to waste time and money on ads that won’t generate leads, or use the wrong...
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Branding Strategy: Everything You Need to Know About it
If you own a business, you’ve heard about branding. But what is branding? And how important is it to the success of your business? A simple look at the major, well-known brands and you begin to see the importance of branding and how a branding strategy can take your business to the next level.
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Web Design Trends for 2022
6 Popular Design Trends for 2020
Web design trends are always evolving and, in a world where competition for our attention is fierce, it’s no surprise that in 2020, web design is about delivering a clear message quickly and standing out among the constant barrage of information, images, and brands.
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Easy Ways to Incorporate Customer Feedback
The benefits of such a platform include submersing the user in the brand’s content. Users will be more likely to absorb and not grow tired of advertisements if they are, for example, embedded in the game as opposed to a bothersome pop-up ad. Mass communication has led to modern marketing strategies to continue focusing on...
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Anchor Text
what is anchor text?
Anchor text is the visible, clickable text in a link and applies to all hyperlinks made up of both internal and external links. It is often, but not always, in blue and underlined, and typically looks like this internal link to the Marketing Websites homepage.
Ideally, the optimal format for SEO-friendly anchor text is one that is concise and relevant to the page it's linking to or the target page.
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