The benefits of such a platform include submersing the user in the brand’s content. Users will be more likely to absorb and not grow tired of advertisements if they are, for example, embedded in the game as opposed to a bothersome pop-up ad. Mass communication has led to modern marketing strategies to continue focusing on...
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Google’s Digital Marketing Platforms Are Changing
Google Ads, Marketing Platform and Ad Manager represent a simplified new toolset for its advertising, marketing and publishing packages Since Google Adwords was unleashed on the world in 2000, so much has evolved in the digital marketing world. Who could have foreseen the emergence and dominance of social media? Who knew that video and images...
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