Marketing Plan (SWOT Analysis)

Home / Marketing / Marketing Plan (SWOT Analysis)
28NovMarketing Plan (SWOT Analysis)

The team at Marketing Websites knows just how challenging growth can be for a new business, that’s why we’ve written this article, to help our readers understand the steps it takes.

As your company expands, you will encounter more difficulties, problems, opportunities, and tasks in general. It’s a necessary and natural aspect of growing a business, but how do you prioritize? Which projects should you start with, and which challenges should you tackle first?

Introducing the SWOT analysis, a framework that may guide you in creating a strategy for advancing your business while increasing possibilities and reducing obstacles in your path.

What is a SWOT analysis?

A SWOT analysis is a business planning tool that examines your company’s strengths, weaknesses, opportunities, and threats from the viewpoints of each. By doing a SWOT analysis, you may find out where your company can develop and how to take advantage of possibilities while also identifying potential threats to its success.

Although it may appear straightforward at first glance, a SWOT analysis enables you to provide objective assessments of:

  • Your company or brand
  • position in the market
  • A fresh project or goal
  • a specific channel or campaign

The SWOT framework may be used for almost anything that requires strategic planning, whether internal or external and can help you prevent costly mistakes later on due to lack of understanding.

Why use SWOT analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threads, as you’ve probably learned by now. The framework appears to be so basic that you could be tempted to ignore it entirely and depend solely on your intuition to take these factors into consideration.

You shouldn’t, though. It is vital to do a SWOT analysis because:

You are given the opportunity to stress and to dream. You’re giving yourself the opportunity to imagine, assess, and worry before acting when you include the SWOT analysis as a crucial element in your strategy approach.

In this sense, your insights become assets when you develop the plan for your project or effort. You are compelled to specify your variables. You are doing an inventory of all your resources and potential obstacles rather than jumping right into the strategy and execution. You may use these to make a more detailed and useful roadmap.

It enables you to think more critically and take mitigating circumstances into account. Your chances of success increase as you become more adept at recognizing flaws and threats and can include them in your plan.

It aids in maintaining a written record. You will be able to remove items from your outdated SWOTs and add new ones as your firm develops and evolves, along with the industry. When considering the future, it might be instructive to reflect on where you began.

Here, we’ll discuss how to perform a SWOT analysis effectively, offer you a template for one, and perform SWOT assessments on a well-known brand. After finishing this article, you will have all the motivation and practical guidance needed to do your own SWOT analysis.

How can you create an effective SWOT analysis?

You should follow a number of steps while analyzing your business and conducting a strategic SWOT analysis.

Learn Your Objective

You must decide what your SWOT analysis will be evaluating before you begin to list items. Be clear about the subject matter you wish to study. Otherwise, you risk having a SWOT analysis that is too wide and experiencing analysis paralysis when making your assessments.

In order to guide your strategy for developing content for social media, you need do an analysis. If you’re introducing a new product, you should be aware of where it could fit in the market.

You should think about current and potential brand conceptions if you’re thinking about redesigning your brand. These are all solid instances of justifications for carrying out a SWOT analysis. Determine your purpose so that you may customize your assessment and gain more useful information.


“Strengths” refers to your existing areas of excellence. Consider both the elements that are working in your favor and the advantages you have over your competition. Let’s take the scenario where you wish to assess your new social media strategy using a SWOT analysis.

If you’re considering a new social media strategy, you might want to assess how the general public views your brand: is it well-known and simple to recognize? Is it well-welcomed by a certain audience even if it is not well-liked by a large group of people?

Next, consider the efficiency and creativity of your method. Are your marketing and sales divisions in close contact so that they may use the same language when describing your product?

Finally, consider how your social media message differentiates from that of the rest of the marketplace. Try to start with your strengths as I’m ready to bet you can name several significant advantages your social media approach has over your competition.


What weaknesses do you have that prevent you from using your strengths to achieve your goals? What do your competitors have to offer that keeps getting in the way of you? it’s crucial to anticipate any potential obstacles that can limit your performance.

Consider your company’s least profitable divisions, places where you lack certain resources, or areas where you spend the most time and money when finding vulnerabilities. Take suggestions from workers in various divisions, since they’ll probably spot flaws, you hadn’t seen.

Asking yourself the following questions might be a good place to start when examining a new social media strategy: First, what would stop me from using this service or doing business with this company if I were a consumer? What would prompt me to close the website?

Next, what do I believe to be the biggest barrier to my staff members’ productivity or capacity to complete the work effectively? What affects their efforts on social media?


Now is your chance to have great dreams. What opportunities do you want, but may not necessarily expect, your social media approach to achieve? For instance, perhaps you’re expecting that Facebook advertising would draw in a bigger, more global audience. Maybe your goal is to improve sales by 10% by getting 10,000 views for your YouTube video.

In any case, it’s crucial to consider unexpected possibilities while doing your SWOT analysis. Think about the following: What technology do I want to implement in my company to increase its productivity? What new target market am I trying to go to? How can the company differentiate itself more in the present market?

  It should be easy to make a list of potential opportunities that could exist if you eliminate your weaknesses once you’ve produced a list of your weaknesses.


It’s probable that you already have a solid list of possible threats in your head, especially if you’re used to stressing. If not, assemble your staff and brainstorm: What challenges can stand in the way of our achieving our social media objectives? What is happening in the market or with our competitors that might affect our success? Is there a new technology that could interfere with our service?

You can more objectively assess your threats if you put them in writing. Consider ranking your threats according to their likelihood of happening and then dividing and eliminating each. If your competitor’s successful Instagram account represents one of your biggest risks, you may collaborate with your marketing team to provide material that highlights the special features of your product.

SWOT analysis examples:

If you’re anything like me, simply reading this blog won’t be enough without examples. For educational purposes, Marketing Websites has carefully put together some of the most popular brands’ SWOT analysis to fully understand the concept.

These SWOT examples could possibly serve as inspiration for your business’ own SWOT analysis.

Apple’s SWOT Analysis

  • Strengths

Starting with strengths. Even though Apple has several strengths, let’s list its top three:

  1. brand awareness
  2.  distinctive goods
  3.  Ease of use

Unquestionably, Apple has a powerful brand, and their company is regarded as the most valuable in the world. Apple can create new goods and practically guarantee a certain degree of success by virtue of the brand name alone because it is well known.

Apple frequently leads the industry with its highly creative products. The interconnectivity of Apple’s products is one feature that sets it apart from its competitors. A user of Apple, for instance, may effortlessly synchronize their iPhone and iPad and MacBook so that they can access all of their images, contacts, applications, and other content regardless of which device they are using.

People also like how simple it is to use Apple products. Each product is created with an elegant and straightforward design so that the majority of people can easily learn how to use it.

  • Weaknesses

Let’s now take a look at three Apple weaknesses.

  1. High prices
  2. Closed ecosystem
  3. Lack of experimentation

Although the high costs don’t dissuade Apple’s middle- and upper-class customers, they do make it more difficult for Apple to appeal to the lower-class market. Apple’s own exclusivity is a problem, too. Although many customers develop a strong brand loyalty as a result of Apple’s internal control over all services and goods, this also implies that all obligations and responsibilities fall to Apple workers.

In the end, Apple’s market reach is constrained by its strict control over who sells its devices. Last but not least, when it comes to producing and delivering goods, Apple is held to a high level. The high degree of prestige associated with the Apple brand prevents the company from taking chances and experimenting unrestrainedly with novel goods that might not succeed.

  • Opportunities

Let’s now analyze Apple’s opportunities.

Once you take into account Apple’s weaknesses, it is a lot easier to see areas for development. Here are the three ideas we came up with:

  1. Expand distribution options
  2. Create new product lines
  3. Technological advancement

Apple’s distribution network, which is still comparatively limited out of a desire for exclusivity, is one of its major limitations. Apple could reach more people worldwide and lessen some of the strain on internal staff if it expanded its network and allowed other companies to sell its products.

There are several options for Apple to develop new items. To appeal to a wider audience, Apple may think about lowering the price of its products or entering new markets. What about electric automobiles from Apple?

Finally, Apple could keep developing the technology behind its goods. Apple has the ability to improve already-released goods, ensuring that each one has the most distinctive characteristics available.

  • Threats

Let’s now examine potential risks to Apple.

Here are three of Apple’s biggest threats:

  1. Tough competition
  2. Lawsuits
  3. International issues

There are many other cutting-edge tech companies, including Samsung, Google, and other strong competitors to Apple. In fact, Samsung shipped 272 million smartphones in 2021, accounting for 20% of the market, selling more devices than Apple did. Apple delivered 235.7 million devices during this time, accounting for 17% of the market.

Many of Apple’s weaknesses make it difficult for it to compete with other companies that can experiment more freely or that don’t have closed ecosystems. Lawsuits pose a second threat to Apple. Numerous legal battles have been fought between Apple and Samsung in particular. These lawsuits damage Apple’s reputation and can cause some customers to shop elsewhere.

Lastly, Apple needs to expand its global presence. It doesn’t hold the top spot in China and doesn’t have a good relationship with the Chinese government. Secondly, Apple has a small market share in India, one of the largest consumer marketplaces in the world, and the business faces challenges expanding its store network there. Apple runs the danger of losing ground in the market if it cannot compete on a global scale like Samsung or Google can.

Conducting a SWOT Analysis

In the end, a SWOT analysis may evaluate and address both significant and minor opportunities, as well as significant and minor strengths and weaknesses. While the aforementioned examples concentrated on an organization as a whole, a SWOT analysis can also be used to assess and forecast how a single product would perform in the market.

Marketing Websites’ guide should help you with your market research and company analysis and offer honest insights on how to improve your items for more profits and fewer challenges.


At MW Inc., we take pride in listening, setting goals, and building a digital platform that is truly a mirror of your brand. Innovating strategies that help you achieve your goals is what we’re most passionate about. If you succeed, so do we.

Follow Us:
Follow Us:

Let's Discuss Your Goals!

Fill out the form below and one of our experts will reach out to you shortly.