The benefits of such a platform include submersing the user in the brand’s content. Users will be more likely to absorb and not grow tired of advertisements if they are, for example, embedded in the game as opposed to a bothersome pop-up ad. Mass communication has led to modern marketing strategies to continue focusing on...
Continue readingAnchor Text
what is anchor text?
Anchor text is the visible, clickable text in a link and applies to all hyperlinks made up of both internal and external links. It is often, but not always, in blue and underlined, and typically looks like this internal link to the Marketing Websites homepage.
Ideally, the optimal format for SEO-friendly anchor text is one that is concise and relevant to the page it's linking to or the target page.
Continue readingSEO Strategy for Ecommerce Websites
It is safe to say that SEO for large ecommerce sites can be very challenging to say the least. Ecommerce websites often have a large number of pages and can sometimes reach tens of thousands which can create complex issues especially when filtering out expired products and categories of products, SEO for ecommerce sites necessitates a different kind of SEO tactics.
Continue readingWEB DESIGN TRENDS FOR 2019
Trend lists begin to appear every year about the same time as holiday store displays. 2019 web design trends are no different. And while some trends might seem like a great idea, the fact is, not all web design trends are right for every business. But working with an experienced web design agency will ensure a design that’s right for your business.
Continue readingThe Ultimate Guide to SEO for Ecommerce Websites
SEO for ecommerce websites is a game changer, if you are in the ecommerce space (or plan to be), then you need to be using and understanding how to optimize SEO tools for your site. SEO for ecommerce websites we must remember is a very specific technique and needs an approach that suits the highly...
Continue readingGoogle’s Speed Update
Google’s Speed Update Rolls Out: What are the effects? New speed update will apply to all users, as Google ups its User Experience game. Bounce Rates & Organic Rankings It sounds trivial, but a website’s speed really is paramount. Yes, that’s how fickle the average user is, and how little patience people seem to...
Continue readingTop Real Estate Agent Websites
Must-Have Features and Designs for Agents and Brokers Thinking of a makeover for your real estate website? Perhaps you’re building one for the first time. This is probably the most important resource you will ever invest in, and you have to nail it. To stand out from the competition, your website must be strategic, convenient...
Continue readingTypes of Link Building for Enhanced SEO
What is Link Building? So you keep hearing about this “link building”, but you’re not sure exactly what it means. Not clear if it’s worth exploring, or how to exploit it? Link building is a Search Engine Optimization (SEO) strategy involving the acquisition of hyperlinks from other websites, mainly for the purpose of enhancing search...
Continue reading8 Benefits of Having a Real Estate Website
Whether you are old school or on the cutting edge of technology in your dynamic real estate business, everyone needs a website in this day and age. The benefits of having a real estate website are many in number, and the risks of getting left behind without one are very real. So, what exactly are...
Continue readingHow Google Posts Could Affect the Future of SEO
Over the past few months, Google has undergone a few exciting changes. Penguin 4.0 had its final phase rolled out, meaning it’s now in real time. The search engine is also displaying official Twitter profile feeds for entities to all English searchers worldwide. There is a clear emphasis on providing current content to users,...
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