what is anchor text?
Anchor text is the visible, clickable text in a link and applies to all hyperlinks made up of both internal and external links. It is often, but not always, in blue and underlined, and typically looks like this internal link to the Marketing Websites homepage.
Ideally, the optimal format for SEO-friendly anchor text is one that is concise and relevant to the page it's linking to or the target page.
Continue readingIt is safe to say that SEO for large ecommerce sites can be very challenging to say the least. Ecommerce websites often have a large number of pages and can sometimes reach tens of thousands which can create complex issues especially when filtering out expired products and categories of products, SEO for ecommerce sites necessitates a different kind of SEO tactics.
Continue readingTrend lists begin to appear every year about the same time as holiday store displays. 2019 web design trends are no different. And while some trends might seem like a great idea, the fact is, not all web design trends are right for every business. But working with an experienced web design agency will ensure a design that’s right for your business.
Continue readingSEO for ecommerce websites is a game changer, if you are in the ecommerce space (or plan to be), then you need to be using and understanding how to optimize SEO tools for your site. SEO for ecommerce websites we must remember is a very specific technique and needs an approach that suits the highly...
Continue readingGoogle’s Speed Update Rolls Out: What are the effects? New speed update will apply to all users, as Google ups its User Experience game. Bounce Rates & Organic Rankings It sounds trivial, but a website’s speed really is paramount. Yes, that’s how fickle the average user is, and how little patience people seem to...
Continue readingMust-Have Features and Designs for Agents and Brokers Thinking of a makeover for your real estate website? Perhaps you’re building one for the first time. This is probably the most important resource you will ever invest in, and you have to nail it. To stand out from the competition, your website must be strategic, convenient...
Continue readingWhat is Link Building? So you keep hearing about this “link building”, but you’re not sure exactly what it means. Not clear if it’s worth exploring, or how to exploit it? Link building is a Search Engine Optimization (SEO) strategy involving the acquisition of hyperlinks from other websites, mainly for the purpose of enhancing search...
Continue readingWhether you are old school or on the cutting edge of technology in your dynamic real estate business, everyone needs a website in this day and age. The benefits of having a real estate website are many in number, and the risks of getting left behind without one are very real. So, what exactly are...
Continue readingOver the past few months, Google has undergone a few exciting changes. Penguin 4.0 had its final phase rolled out, meaning it’s now in real time. The search engine is also displaying official Twitter profile feeds for entities to all English searchers worldwide. There is a clear emphasis on providing current content to users,...
Continue readingMarketing researchers, through numerous scientific experiments, have established the fact that colors can actually change or influence our emotions. Commercial enterprises and digital marketing agencies are now utilizing colors in developing and implementing strategic techniques around the office to modify behavior. Following is a concise statement on the different perceptions on how different colors affect...
Continue readingAt MW Inc., we take pride in listening, setting goals, and building a digital platform that is truly a mirror of your brand. Innovating strategies that help you achieve your goals is what we’re most passionate about. If you succeed, so do we.
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