SEO is a minefield that can seem complicated for some, and even something to avoid. When in reality, Search Engine Optimization can be boiled down to simple processes and far easier to implement and see results than you may imagine.
Continue readingWhy SEO is Important for Small Businesses
Search engine optimization (SEO) increases both the quantity and quality of traffic to your website through unpaid search engine results. A variety of factors contribute to this as search engines evaluate the health and helpfulness of your website to serve up results. The stronger your website content and design, the higher you will rank on search engine results over time. Catering to Google, as the most popular search engine, dominates most SEO practices.
Continue readingThe Ultimate Guide to SEO for Ecommerce Websites
SEO for ecommerce websites is a game changer, if you are in the ecommerce space (or plan to be), then you need to be using and understanding how to optimize SEO tools for your site. SEO for ecommerce websites we must remember is a very specific technique and needs an approach that suits the highly...
Continue reading9 Advanced SEO Strategies and Techniques for 2018
There’s a myth floating around that search engine optimization (SEO) strategy is no longer important, having been replaced by other methods to get websites and pages noticed. Indeed, times have changed to the point where online marketers are asking whether it still matters much at all. The truth is, SEO remains tremendously relevant in an...
Continue readingGoogle’s Speed Update
Google’s Speed Update Rolls Out: What are the effects? New speed update will apply to all users, as Google ups its User Experience game. Bounce Rates & Organic Rankings It sounds trivial, but a website’s speed really is paramount. Yes, that’s how fickle the average user is, and how little patience people seem to...
Continue readingTypes of Link Building for Enhanced SEO
What is Link Building? So you keep hearing about this “link building”, but you’re not sure exactly what it means. Not clear if it’s worth exploring, or how to exploit it? Link building is a Search Engine Optimization (SEO) strategy involving the acquisition of hyperlinks from other websites, mainly for the purpose of enhancing search...
Continue readingReal Estate SEO for 2020
You’ve printed the business cards, you’ve attended the networking events, you’ve put up lawn signs and followed all the other traditional marketing advice. You even have a nice website and paid for some online advertising. But still somehow, the competition is getting more internet leads than you. Are they luckier than you? Is it a...
Continue readingSEO Management and Content Marketing: Unlocking Your Keywords
As the internet cements its place as the most important and popular tool for marketing in the 21st Century, more and more emphasis is being placed on a website’s content and how to leverage it. In a recent study, more than 8 out of 10 of companies with active online marketing strategies forecast higher spending...
Continue readingHow Google Posts Could Affect the Future of SEO
Over the past few months, Google has undergone a few exciting changes. Penguin 4.0 had its final phase rolled out, meaning it’s now in real time. The search engine is also displaying official Twitter profile feeds for entities to all English searchers worldwide. There is a clear emphasis on providing current content to users,...
Continue readingThe Evolution of Search Engines
In 1990 Archie the world’s first search engine was introduced to the World Wide Web followed by several others that did not use any algorithm to display search queries results. The commencement of the new millennium has witnessed fierce completions among several search engines for internet search. Some of the big names were Lycos, AOL, Altavista,...
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