For those attempting to stay on top of 2017 SEO trends and social media development all the time, we have bad news for you: it’s almost impossible. That’s because the nature of the beast has it constantly changing, always evolving, never the same for long. The good news is, once you’ve accepted that and learn...
Continue readingTo # or not to #: How to use hashtags on Facebook
A discussion on that magic symbol and how to use hashtags in 2017 It seems like a no-brainer, right? Everyone is using hashtags on Social Media these days. They don’t cost anything, and it emphasizes your key terms and phrases. It creates “tags”, doesn’t it? We might even up trending on Twitter! Well, no. Not...
Continue readingSEO Management and Content Marketing: Unlocking Your Keywords
As the internet cements its place as the most important and popular tool for marketing in the 21st Century, more and more emphasis is being placed on a website’s content and how to leverage it. In a recent study, more than 8 out of 10 of companies with active online marketing strategies forecast higher spending...
Continue readingColors and productivity is there any connection?
Marketing researchers, through numerous scientific experiments, have established the fact that colors can actually change or influence our emotions. Commercial enterprises and digital marketing agencies are now utilizing colors in developing and implementing strategic techniques around the office to modify behavior. Following is a concise statement on the different perceptions on how different colors affect...
Continue readingHow to Persuade Potential Clients to Choose Your Services and Not Your Competition
Getting new customers is tough for most businesses. There’s a lot of competition out there and winning clients is definitely one of the biggest obstacles you’ll face when starting a new business. But all of this can be a thing of the past. By following the suggestions below, you should have no problem persuading...
Continue readingHow to Generate Real Estate Leads Online
In order to ensure maximum exposure to properties and realize their full potential, Real Estate Agents must have a professionally designed website that focuses on online marketing. Such a website can certainly generate real estate leads online (potential buyers and sellers), and increase the circulation of information on the properties they are trying to sell....
Continue readingDoes Google Ads Work Better than Facebook Ads?
Google and Facebook reach millions of users, and both offer small businesses a chance to reach new customers through target advertising. An ad campaign can let you reach thousands or even millions depending on whom you target and how much you are willing to spend. But are there times when Google is a better choice...
Continue readingWhat’s a Call-Only Campaign in AdWords?
In an attempt to eliminate a step in the client acquisition funnel Google has introduced early this year the call-only campaign. This type of AdWords campaign eliminates the need for a landing page, instead click to call directly connects the user with the business. Certainly call-only campaigns will benefit and perform well for some types...
Continue readingThe Effect of Marketing Psychology on Online Marketing Agencies
Marketing psychology can have a significant effect on the overall activities and consequences of any online marketing agency, both in terms of growth and profitability. In the business domain, utilizing marketing psychology can certainly improve our performance, ensure our success and thus lead to a more desirable and profitable outcome. marketing psychology is a field that encompasses...
Continue reading13 AdWords Mistakes Everyone Should Avoid Making
Avoiding common AdWords PPC Management mistakes can make a huge difference in performance. Many business owners blame AdWords for bad results that could have been avoided had they hired a certified AdWords professional or a professional digital marketing agency. Here are 13 AdWords mistakes you should avoid at all costs: 1- Not adding negative keywords to...
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