You’ve printed the business cards, you’ve attended the networking events, you’ve put up lawn signs and followed all the other traditional marketing advice. You even have a nice website and paid for some online advertising. But still somehow, the competition is getting more internet leads than you. Are they luckier than you? Is it a...Continue reading
As the real estate market continued to expand in 2017 and demand for quality broker services increased, more industry professionals want to hear about the best real estate marketing ideas. They need to stay ahead of the game in this digital age, on a playing field which is always changing. Some tactics are new, some...Continue reading
Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis....Continue reading
The Advantages of Social Media for Real Estate Agents Whether you’re “old school” or “new school”, whether you’ve been doing this for 30 years or 30 minutes, running a successful real estate practice is very much a business like any other. Therefore, using social media is a great way for Real Estate Agents to...Continue reading
For those attempting to stay on top of 2017 SEO trends and social media development all the time, we have bad news for you: it’s almost impossible. That’s because the nature of the beast has it constantly changing, always evolving, never the same for long. The good news is, once you’ve accepted that and learn...Continue reading
A discussion on that magic symbol and how to use hashtags in 2017 It seems like a no-brainer, right? Everyone is using hashtags on Social Media these days. They don’t cost anything, and it emphasizes your key terms and phrases. It creates “tags”, doesn’t it? We might even up trending on Twitter! Well, no. Not...Continue reading
As the internet cements its place as the most important and popular tool for marketing in the 21st Century, more and more emphasis is being placed on a website’s content and how to leverage it. In a recent study, more than 8 out of 10 of companies with active online marketing strategies forecast higher spending...Continue reading
Over the past few months, Google has undergone a few exciting changes. Penguin 4.0 had its final phase rolled out, meaning it’s now in real time. The search engine is also displaying official Twitter profile feeds for entities to all English searchers worldwide. There is a clear emphasis on providing current content to users,...Continue reading
Marketing researchers, through numerous scientific experiments, have established the fact that colors can actually change or influence our emotions. Commercial enterprises and digital marketing agencies are now utilizing colors in developing and implementing strategic techniques around the office to modify behavior. Following is a concise statement on the different perceptions on how different colors affect...Continue reading
Do you want to reach more clients? How would you like it if your listings were shared widely with very little effort on your part? Are you wondering how your marketing dollars are best spent? With just a little investment, you can start improving your real estate website and put it to work for you....Continue reading
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