Google’s Speed Update Rolls Out: What are the effects? New speed update will apply to all users, as Google ups its User Experience game. Bounce Rates & Organic Rankings It sounds trivial, but a website’s speed really is paramount. Yes, that’s how fickle the average user is, and how little patience people seem to...
Continue readingTop Real Estate Agent Websites
Must-Have Features and Designs for Agents and Brokers Thinking of a makeover for your real estate website? Perhaps you’re building one for the first time. This is probably the most important resource you will ever invest in, and you have to nail it. To stand out from the competition, your website must be strategic, convenient...
Continue readingGoogle’s Digital Marketing Platforms Are Changing
Google Ads, Marketing Platform and Ad Manager represent a simplified new toolset for its advertising, marketing and publishing packages Since Google Adwords was unleashed on the world in 2000, so much has evolved in the digital marketing world. Who could have foreseen the emergence and dominance of social media? Who knew that video and images...
Continue readingTypes of Link Building for Enhanced SEO
What is Link Building? So you keep hearing about this “link building”, but you’re not sure exactly what it means. Not clear if it’s worth exploring, or how to exploit it? Link building is a Search Engine Optimization (SEO) strategy involving the acquisition of hyperlinks from other websites, mainly for the purpose of enhancing search...
Continue reading8 Benefits of Having a Real Estate Website
Whether you are old school or on the cutting edge of technology in your dynamic real estate business, everyone needs a website in this day and age. The benefits of having a real estate website are many in number, and the risks of getting left behind without one are very real. So, what exactly are...
Continue readingAwesome Social Media Management Tools for 2018
With so many social media management and marketing tools out there, how do you know which ones to use? And how do you know which features to choose from? The variety of social media tools out there can be pretty overwhelming, for a beginner as well as for the more advanced user. Are you looking...
Continue readingReal Estate SEO for 2020
You’ve printed the business cards, you’ve attended the networking events, you’ve put up lawn signs and followed all the other traditional marketing advice. You even have a nice website and paid for some online advertising. But still somehow, the competition is getting more internet leads than you. Are they luckier than you? Is it a...
Continue readingReal Estate Marketing Strategies for 2020
As the real estate market continued to expand in 2017 and demand for quality broker services increased, more industry professionals want to hear about the best real estate marketing ideas. They need to stay ahead of the game in this digital age, on a playing field which is always changing. Some tactics are new, some...
Continue readingBest tips for Instagram advertising. It’s so simple
Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis....
Continue readingSocial Media for Real Estate Agents
The Advantages of Social Media for Real Estate Agents Whether you’re “old school” or “new school”, whether you’ve been doing this for 30 years or 30 minutes, running a successful real estate practice is very much a business like any other. Therefore, using social media is a great way for Real Estate Agents to...
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