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14Novunlocking your keywords

SEO Management and Content Marketing: Unlocking Your Keywords

  As the internet cements its place as the most important and popular tool for marketing in the 21st Century, more and more emphasis is being placed on a website’s content and how to leverage it.  In a recent study, more than 8 out of 10 of companies with active online marketing strategies forecast higher spending...

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20Octthe future of seo

How Google Posts Could Affect the Future of SEO

  Over the past few months, Google has undergone a few exciting changes. Penguin 4.0 had its final phase rolled out, meaning it’s now in real time. The search engine is also displaying official Twitter profile feeds for entities to all English searchers worldwide. There is a clear emphasis on providing current content to users,...

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24Augcolors and productivity

Colors and productivity is there any connection?

Marketing researchers, through numerous scientific experiments, have established the fact that colors can actually change or influence our emotions. Commercial enterprises and digital marketing agencies are now utilizing colors in developing and implementing strategic techniques around the office to modify behavior. Following is a concise statement on the different perceptions on how different colors affect...

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20Jun5 tips for improving your website

5 Tips for Improving Your Real Estate Website

Do you want to reach more clients? How would you like it if your listings were shared widely with very little effort on your part? Are you wondering how your marketing dollars are best spent? With just a little investment, you can start improving your real estate website and put it to work for you....

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23Marthe importance of having a website

The Importance of Having a Website

It is commonly agreed that any business needs to have a website in order to function properly in today’s business world. And there are many reasons why. Your website can be your best employee, sales brochure, and shop front all rolled into one – and of course all at a fraction of the price that...

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26Janevolution of search engines

The Evolution of Search Engines

In 1990 Archie the world’s first search engine was introduced to the World Wide Web followed by several others that did not use any algorithm to display search queries results. The commencement of the new millennium has witnessed fierce completions among several search engines for internet search. Some of the big names were Lycos, AOL, Altavista,...

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25Jangenerate real estate leads

How to Generate Real Estate Leads Online

It is apparent that in order to ensure maximum exposure to properties and realize their full potential, Real Estate Agents must have a professionally designed website that focuses on online marketing. Such a website can certainly generate real estate leads online (potential buyers and sellers), and increase the circulation of information on the properties they are trying...

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26Novbest social media platform

Does Google Adwords Work Better than Facebook Ads?

Google and Facebook reach millions of users, and both offer small businesses a chance to reach new customers through target advertising. An ad campaign can let you reach thousands or even millions depending on whom you target and how much you are willing to spend. But are there times when Google is a better choice...

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9Novcall only ad

What’s a Call-Only Campaign in AdWords?

In an attempt to eliminate a step in the client acquisition funnel Google has introduced early this year the call-only campaign. This type of AdWords campaign eliminates the need for a landing page, instead click to call directly connects the user with the business. Certainly call-only campaigns will benefit and perform well for some types...

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