Google and Facebook reach millions of users, and both offer small businesses a chance to reach new customers through target advertising. An ad campaign can let you reach thousands or even millions depending on whom you target and how much you are willing to spend. But are there times when Google is a better choice...
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What’s a Call-Only Campaign in AdWords?
In an attempt to eliminate a step in the client acquisition funnel Google has introduced early this year the call-only campaign. This type of AdWords campaign eliminates the need for a landing page, instead click to call directly connects the user with the business. Certainly call-only campaigns will benefit and perform well for some types...
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The Effect of Marketing Psychology on Online Marketing Agencies
Marketing psychology can have a significant effect on the overall activities and consequences of any online marketing agency, both in terms of growth and profitability. In the business domain, utilizing marketing psychology can certainly improve our performance, ensure our success and thus lead to a more desirable and profitable outcome. marketing psychology is a field that encompasses...
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13 AdWords Mistakes Everyone Should Avoid Making
Avoiding common AdWords PPC Management mistakes can make a huge difference in performance. Many business owners blame AdWords for bad results that could have been avoided had they hired a certified AdWords professional or a professional digital marketing agency. Here are 13 AdWords mistakes you should avoid at all costs: 1- Not adding negative keywords to...
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Facebook video ads
Bringing your Business to Life – Using Facebook Video Ads to Transform your Digital Marketing Technology these days is an ever changing beast and one of the major developments over the last few years is the rise of video. It wasn’t long ago that we were using dial-up connections and waiting for what seems an...
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What is Black Hat SEO?
Welcome to the Dark Side – Black Hat SEO, is it for me? Deciding on SEO (search engine optimization) techniques for your website is a bit like taking a walk through a forest. You can choose the perhaps longer, more physically challenging but safe route, or you can take the shortcut through the deep, dark...
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How to write a good blog
Blogging has become an additional essential asset for Web sites today. It’s like adding a stereo sound system or a Blu-ray player to your widescreen TV. The composition of a blog can be very difficult and even intimidating. Therefore, we would like to guide you on the right way to write a great blog. We...
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How to Stop Spam Bots From Messing up Your Google Analytics data
Have You Noticed Referrals on Your Google Analytics From Strange Domain Names Such as? • buttons-for-website.com • darodar.com • trafficmonetize.org • 4webmasters.org • free-social-buttons.com • site1.floating-share-buttons.com If you answered yes you can be sure that you are not the only one. If you are wondering if those sites are indeed linking to your website the answer...
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Types of Online Marketing
There are several types of online marketing, depending on the advertisers objectives some types can be more effective than others. Search Engine Optimization SEO This is probably the most fundamental type of online marketing. The process is very time consuming since it involves unique compiling content writing and building quality links to your website as...
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Online Marketing VS Traditional Marketing
Online marketing offers businesses the precision and flexibility to target a specific audience, which no traditional marketing media does. For example businesses seeking online advertising can employ a digital marketing agency to setup campaigns that target audiences based on user interests, demographics, and geographical location. This strategy effectively filters out everyone who is not interested or...
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