Marketing

Are you sure you fully understand what your customers need? When was the last time you read a tweet about your product? Was it positive or negative? The answer to all of these questions is in marketing. How you choose to be seen as a brand and how that affects your business is marketing and...

As a marketing professional, you are aware of the importance of key performance indicators (KPIs) and marketing metrics. To analyze the success of your marketing activities and make adjustments as you go, you must track marketing metrics. There is only one minor issue, though: If you don’t know what to track, you could easily become...

Changing with the times is the best way to keep your digital marketing beneficial and relevant. Each year, Facebook’s algorithms change, making your SEO techniques obsolete. Every few years, a brand-new platform, such as Snapchat, Instagram, Facebook Messenger or Tiktok appears. If you want to expand your thinking any further, consider that digital marketing was...

The year is 2022, and the month is April. You might be wondering why I’m bringing up your 2023 content plan. Maybe the years are overlapping. Or, more likely, at least a few of these trends will come in handy in your marketing toolbox when you prepare your content strategy for 2023 in a few...